Swiggy recently announced a strategic collaboration with Sarvam, India’s pioneering full-stack sovereign AI company, to bring multilingual, voice-led commerce to Food Delivery, Instamart, and Dineout. This collaboration deepens Swiggy’s commitment to AI-native commerce, building on its recently launched Model Context Protocol (MCP) integrations across Swiggy Food Delivery, Instamart, and Dineout, and the subsequent partnerships to enable fully transactional agentic payments. With Sarvam now powering multilingual voice capabilities, Swiggy is taking the next step, making conversational commerce truly accessible to every Indian in their preferred language.
India’s Own AI for India’s Own Commerce
India is one of the most linguistically diverse nations in the world, yet most digital commerce experiences remain anchored to English or a handful of regional languages, leaving a large share of users underserved. Swiggy’s partnership with Sarvam, whose sovereign AI models are built for India’s linguistic complexity, aims to bridge this gap through two distinct use cases. The first removes the need for a traditional app interface. At the India AI Impact Summit in New Delhi, the companies demonstrated phone call–based ordering on Instamart, allowing users to place orders without an app, download, or internet access. The second brings Swiggy onto AI-native platforms. As the first commerce platform to launch on Indus, Sarvam’s chat application, Swiggy, now enables conversational commerce for multilingual users by partnering with Razorpay to fulfill the last leg of payments.
Sarvam’s voice models are trained on extensive Indian language data to deliver natural, accurate, and culturally resonant voice interactions across 11 languages, including Hindi, Tamil, Telugu, Kannada, Bengali, and Marathi. By integrating Sarvam’s multilingual tech stack into the experience, Swiggy will enable users to place food orders, book tables to dine out, and shop on Instamart by simply speaking in their preferred language. Combined with secure payments, the experience is fully end-to-end, from discovery to checkout within a single conversation. Together, these innovations reflect a shared ambition to build world-class AI solutions in India, for India.
Commenting on the partnership, Madhusudhan Rao, Chief Technology Officer, Swiggy, said, “At Swiggy, our mission is to deliver unparalleled convenience to our consumers. After rolling out MCP integrations across our services, the next step was to make these experiences truly accessible to every Indian. True accessibility means meeting users where they are, in the languages they speak. By leveraging Sarvam’s sovereign models built for India’s diverse linguistic landscape, alongside secure payments infrastructure, we are creating a distinctly India-first experience. Soon, users will be able to simply ask their AI assistant in their preferred language to order food or groceries, and reserve tables, with the AI agent seamlessly handling discovery, ordering, and checkout.”
Pratyush Kumar, Co-Founder, Sarvam said, “India is a voice-first nation, and the next billion users of AI will experience it in the language they choose. Our partnership with Swiggy brings that vision to life in one of the most everyday, high-frequency use cases there is: ordering food and groceries. By embedding Sarvam’s full-stack AI into the heart of Swiggy’s commerce experience, we are taking AI from a novelty for the few to a utility for the many. This is what it means to build AI for India, at population scale.”
Khilan Haria, Chief Product Officer, Razorpay, “India’s next phase of digital commerce will be shaped by experiences that feel effortless and intuitive. Our partnership with Swiggy brings this to life by enabling everyday moments like ordering food through voice, powered by Razorpay’s agentic payments infrastructure and Sarvam AI’s Indic language intelligence – allowing AI agents to understand intent and complete transactions seamlessly. By bringing together conversational AI and seamless payments, we’re moving closer to a future where everyday commerce is faster, more natural, and built around how people actually interact.”
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