Sinch, which is pioneering the way the world communicates through its Digital Customer Communications Cloud, announced the launch of Sinch Hub in India – a groundbreaking Enterprise Communications Platform that will deliver personalized, compliant and scalable customer interactions across various communication touch points covering SMS, Email, WhatsApp, RCS, Voice and push notifications.
Sinch Hub is a next-generation, centralized platform that unifies multi-channel and multi-CSP/MNO (Communication Service Provider/Mobile Network Operator) connectivity, transforming the way businesses engage with their customers. With a single platform, unified APIs and robust automation capabilities, Sinch Hub enables enterprises to deliver seamless, scalable, and compliant customer experiences across all channels and networks.
In today’s fragmented communication landscape, businesses grapple with disconnected channels, disjointed customer experiences, and evolving regulatory complexities. Sinch Hub addresses these challenges through a unified platform that streamlines template management and orchestrates communication across all major channels—ensuring consistency, compliance, and scalable customer engagement.
As regulations tighten and customer expectations evolve, a dedicated communication platform becomes indispensable. Sinch Hub empowers enterprises to tailor their communication strategies to meet strict regulatory standards combining the best of automation, analytics, security, and channel orchestration and takes care of the heavy lifting behind the scenes” said Nitin Singhal, Managing Director, Sinch India. “This means every message is delivered with precision, security, and a personal touch—even in a multi-vendor environment,” he added.
Sinch Hub streamlines enterprise communication through a unified configuration layer that efficiently manages communication sources, provider integrations, routing logic, and fallback mechanisms. It ensures full regulatory compliance in India with policy enforcement support for user consent, message frequency, blacklists, and Do-Not-Call (DNC) regulations.
Building on this foundation, the platform also provides automated message conversion, which optimizes messages without requiring modifications to the source system. Real-time dashboards deliver integrated Customer One View with delivery, engagement, and channel performance insights. Built to be resilient and scalable, Sinch Hub accommodates disaster recovery and flexible deployment either on-premises or in the cloud.
The introduction of Sinch Hub comes at a pivotal time, following India’s rapid transition to digital services, with businesses in banking, insurance, utilities, and e-commerce looking for high-quality communication infrastructure to enhance business continuity and enhance customer interaction.
