AVONIC, a leading manufacturer of PTZ cameras and AI software, announced its foray into the vibrant Indian market through a strategic distribution partnership with Alphatec, a leading Mumbai-based distribution house for premier audio and video equipment across India.
Founded in 2014 and renowned for its commitment to innovation, AVONIC is headquartered in Delft, Netherlands. With a focus on delivering cutting-edge audio-visual solutions, AVONIC has ventured into developing AI-powered software applications, enriching its portfolio with groundbreaking advancements in technology. The brand offers 34 different products in more than 30 countries. These products include USB PTZ cameras, Full HD PTZ cameras, 4K60 PTZ cameras, controllers, accessories, and AI tracking solutions.
India, the third-largest pro-AV market in APAC, experiences rapid growth fueled by diverse cultural demands and universal AV solution needs in corporate, education, and entertainment sectors. Technological advancements like 4K cameras amplify this demand, emphasizing the necessity for cost-effective, scalable solutions. Avonic’s entry, in partnership with Alphatec, strategically aligns with these trends, providing high-quality AV solutions tailored to diverse needs. Avonic’s PTZ cameras, acclaimed for reliability, pristine image quality, and low-latency technology, position it to effectively meet India’s evolving market demands.
Talking about the partnership with Alphatec, Martijn van Bodegom, COO, AVONIC said, “At AVONIC, we recognize the paramount importance of selecting a reliable partner when venturing into new markets. Our collaboration with Alphatec underscores our commitment to delivering unparalleled support and guidance throughout the customer journey. With shared values of dedication, expertise, and excellence, we are confident that our entry into the Indian market, alongside Alphatec, will not only enhance customer satisfaction but also propel Avonic’s brand presence across the APAC region”.
Devasis Barkataki, Founder and Managing Director, Alphatec, said, “At Alphatec, our collaboration with Avonic represents a significant step forward, enhancing our capabilities in the audiovisual industry. This partnership reflects our dedication to offering top-tier products and support to our customers, solidifying our standing among System Integrators, AV consultants, and end users. We aim to establish Avonic as the top choice, renowned for its superior product quality in the Indian market. Together, we are committed to providing comprehensive and reliable solutions, and elevating Avonic’s brand presence.”
AVONIC will competitively price its products/services in the Indian market, aligning with local pricing norms while ensuring unmatched quality and after-sales support.
