Salesforce, the #1 CRM, has announced a strategic collaboration with Tata Play, India’s leading Direct-to-Home and content distribution Company, to accelerate relevant and customized experiences to its user base nationwide.
This collaboration marks a significant leap for Tata Play in delivering hyper-personalized offers, redefining customer engagement, and driving business growth. By leveraging Salesforce’s AI-powered solutions, Tata Play will unify customer data—including subscriptions, interactions, and viewership patterns—creating a comprehensive, single view of its customers to enhance targeting, optimize campaigns, and deliver seamless, personalized experiences across platforms.
Salesforce continues to lead AI innovation, introducing solutions like Agentforce, an advanced layer on the Salesforce Platform that enables companies to deploy AI-driven agents capable of autonomously executing tasks across business functions. While Salesforce’s AI ecosystem continues to transform industries, Tata Play is accelerating its digital transformation journey by implementing Salesforce Data Cloud, Marketing and Personalization, and Tableau—reinforcing its commitment to becoming a data-driven, customer-centric organization.
By leveraging these technologies, Tata Play will enhance customer engagement across its DTH and OTT platforms, delivering hyper-personalized experiences while utilizing actionable insights to refine campaign strategies and drive cross-sell and upsell opportunities.
In this AI-first world, Salesforce helps its customers deliver seamless, unified, and personalized interactions across multiple touchpoints, creating a harmonious omnichannel experience.
Commenting on the new collaboration, Harit Nagpal, Managing Director & CEO, Tata Play said, “By partnering with Salesforce, we are unlocking the power of AI and data to better understand our subscribers and deliver relevance at every interaction. We will now have a deeper understanding of each subscriber and their individual needs, enabling us to provide tailored solutions to everyone without disturbing others during the process.”
Arundhati Bhattacharya, Chairperson & CEO of Salesforce India, said, “At Salesforce, we are committed to empowering businesses with advanced technology that drives innovation and enhances customer experiences. Across industries, we are enabling organizations to harness the power of AI, data, and automation to accelerate their digital transformation, streamline operations, and unlock new opportunities for growth. Our partnership with Tata Play marks a significant step in leveraging the transformative power of Generative AI and data-driven insights to deliver hyper-personalized, meaningful interactions. Together, we aim to set new benchmarks in customer engagement and help Tata Play accelerate its digital transformation journey, creating lasting value for its subscribers across the nation.
Data preparation often accounts for the majority of the time analysts spend on projects, creating bottlenecks and limiting the ability to leverage data effectively. Data Flow addresses this challenge by empowering users to take control of their data workflows, regardless of technical skill level.
This innovation aligns with a broader need across industries to expand access to analytics and AI capabilities. By enabling a wider range of users to prepare high-quality, AI-ready data, Qlik is helping organizations reduce dependency on IT resources, accelerate time to insight, and ensure data accuracy and consistency.
Data Flow is the type of innovation we’ve been looking for – enabling teams across our organization to quickly and easily create high-quality datasets without needing deep technical expertise,” shared Angel Monjarás, Qlik Platform Manager at C40 Cities.
Data Flow is part of Qlik’s ongoing investment in simplifying analytics and bridging the gap between IT and business users. It brings Qlik Talend Cloud’s market-leading integration to Qlik Cloud Analytics, ensuring seamless access to trusted, high-quality data and driving meaningful outcomes.
Data preparation is often an overlooked yet essential step in the analytics and AI process,” said Brendan Grady, Executive Vice President and General Manager of Qlik’s Analytics Business Unit. “With Data Flow, we’re enabling a broader range of users to confidently prepare AI-ready datasets without requiring technical expertise. This innovation removes traditional barriers and accelerates the journey from raw data to actionable insights, helping organizations drive value faster and more effectively.”
Data Flow is now available to all Qlik Cloud Analytics customers, offering a seamless and accessible way to prepare high-quality datasets for analytics and AI. By reducing complexity and empowering users of all skill levels, this feature accelerates the transition from data to decisions, helping organizations stay competitive in a rapidly evolving market.
